Thursday, March 19, 2009

Uncharted is Trademarked!

Its official! We just received a certificate from the United States Patent Trade Office showing that our registration of the Uncharted trademark is authorized and complete! If you're familiar with the TM registration process, you know it can be a long and laborious process, but you also probably know how important it is to protect your brand identity. We certainly do. Over a year ago we noticed someone online that started copying our ideas, almost word for word. The night we made this alarming discovery, I went to work immediately on registering the Uncharted trademark and didn't stop until I was done applying. By 3 a.m. the same night I was finally finished, and Uncharted was on its way to getting government authorization for its trademark. Now, over a year later, we can look back on all the work it took to get our trademark out there in commerce and approved by the legal reviewers with great satisfaction in knowing we own the Uncharted name from here on out in our industry. Another step forward in the adventure. Uncharted is here to stay.

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